Wednesday, 23 August 2017

Snapchat Set to Overtake Facebook This Year in the US

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Photos and video sharing app snapchat is expected that it overtakes the Facebook app in US for First time. As the user growth of the Facebook will now less among the teens and adults.

Snapchat is trying to overtake both Facebook and also Instagram related to total user aged from 12-17 and 18-24 for first time in the year of 2017. This news will shoot up Snapchat’s share of US social network user to 40.8%.

For boosting up young user the company tries to make the platform an attractive destination for the advertisers. Facebook report nearly $9.2 billion from ad revenue in the 2nd quarter of 2017. A considerable rise of 47% from the same period last year.

Now a day all teens are migrating to the Snapchat and Instagram from the Facebook. Both Instagram and Snapchat found successful since they are more aligned with how they communicate that is using some visual content.

According to some research, Facebook’s loss of monthly users between the age between the 12-17 will increase to 3.5% to this year compared to 1.2% decrease in 2016. Online E-Market also predict that Facebook Owned Instagram is excepted to post growth of 24% to this year. Its monthly user which are less than 12-year-old are also excepted to increase about 19-20% and those in the age group of 12-17 to 8-10%.

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